National Flour Mills Limited

MARKETING


	The Marketing Division is the driving force for the growth and increased profitability of the organization, by efficiently and effectively providing value to our customers and by being internationally competitive. The Division's mission is to profitably market a diversified range of products and services and to be the preferred supplier to a varied customer base in competitive international markets through the determination and satisfaction of customer needs. The Marketing Division has developed eight areas of focus in order to achieve its mission. Cultural Transformation The creation of an organisational environment that fosters a customer focused culture in which quality performance is encouraged and rewarded. Customer Focus The continuous examination and interpretation of customer needs and making the satisfaction of those needs the primary focus in strategic planning. Competitive Orientation The inculcation and imbedding of a competitive orientation in all employees and in the business approach of the Company. Export Market Expansion The generation of increased sales volumes by increasing exports to existing markets and entering new ones, leading to increased manufacturing throughput with the resultant reduction in unit production costs. Distribution Capability Improvement The expansion and enhancement of the domestic distribution system in order to increase market and brand share. Market Intelligence The continuous sourcing of the latest marketing information so that informed decisions can be made regarding future marketing strategies. Diversification/New Product Development The expansion into new business activities and the development and/or procurement of new products that will satisfy customer needs and enhance Company sales, profitability and growth prospects. Brand Development The development of the Company's own brands through quality improvement, promotion, product expansion and diversification with the goal of making NFM's brands the preferred choice of consumers locally and regionally. These eight areas of focus will be the key to the efficient management of the relationship with our customers. With knowledge about our customers' needs and desires NFM can make an informed commitment to meeting customers' requirements, satisfying needs and fulfilling desires and, wherever possible, exceeding their expectations. After all it is the customer who is ultimately responsible for our success. The Marketing Division is the driving force for the growth and increased profitability of the organization, by efficiently and effectively providing value to our customers and by being internationally competitive. The Division's mission is to profitably market a diversified range of products and services and to be the preferred supplier to a varied customer base in competitive international markets through the determination and satisfaction of customer needs. The Marketing Division has developed eight areas of focus in order to achieve its mission. Cultural Transformation The creation of an organisational environment that fosters a customer focused culture in which quality performance is encouraged and rewarded. Customer Focus The continuous examination and interpretation of customer needs and making the satisfaction of those needs the primary focus in strategic planning. Competitive Orientation The inculcation and imbedding of a competitive orientation in all employees and in the business approach of the Company. Export Market Expansion The generation of increased sales volumes by increasing exports to existing markets and entering new ones, leading to increased manufacturing throughput with the resultant reduction in unit production costs. Distribution Capability Improvement The expansion and enhancement of the domestic distribution system in order to increase market and brand share. Market Intelligence The continuous sourcing of the latest marketing information so that informed decisions can be made regarding future marketing strategies. Diversification/New Product Development The expansion into new business activities and the development and/or procurement of new products that will satisfy customer needs and enhance Company sales, profitability and growth prospects. Brand Development The development of the Company's own brands through quality improvement, promotion, product expansion and diversification with the goal of making NFM's brands the preferred choice of consumers locally and regionally. These eight areas of focus will be the key to the efficient management of the relationship with our customers. With knowledge about our customers' needs and desires NFM can make an informed commitment to meeting customers' requirements, satisfying needs and fulfilling desires and, wherever possible, exceeding their expectations. After all it is the customer who is ultimately responsible for our success.

EXPORTS


	Export is one of the fastest growing areas of the Marketing Division. With the removal of trading barriers and the implementation of measures facilitating trade, it is important that we no longer limit ourselves to just serving a domestic market, but expand our offerings throughout the world. Since the beginning of the export activities in 1995, National Flour Mills Limited has been successful in penetrating over 75% of the English speaking Caribbean. The Company’s exceptional performance was recently recognised by the achievement of the Prime Minister’s Exporter of the Year Award 2001 - a prestigious award for manufacturing firms in Trinidad and Tobago. NFM’s flour, rice, soya bean oil, dry mixes and animal feed products can be found in Jamaica, Barbados, Dominica, St. Lucia, Antigua, Montserrat, Grenada, St. Vincent, St. Kitts, British Virgin Islands, Guyana, Suriname and Aruba. The Company’s clientele include food manufacturers, bakeries, wholesalers, distributors, feed millers, farmers and feed depots. The designated marketing representatives make regular visits to these territories. Technical support is extended to the industrial users ensuring that their needs are met and that maximum output is obtained from using our products. NFM also works together with the distributors in promoting the Company’s brands in the respective markets. Contact Information: For further information on the availability of NFM’s products in the respective territories, any one of the following persons may be contacted: Lyndsay-Dawn Porter – Thorne - Marketing Assistant - Exports Marketing Officer-Exports (868) 625-2416 ext 392 lyndsay-dawn@nfm.co.tt Vanessa Hamilton – Marketing Assistant - Exports (868) 625-2416 ext. 310 Vanessa@nfm.co.tt Export is one of the fastest growing areas of the Marketing Division. With the removal of trading barriers and the implementation of measures facilitating trade, it is important that we no longer limit ourselves to just serving a domestic market, but expand our offerings throughout the world. Since the beginning of the export activities in 1995, National Flour Mills Limited has been successful in penetrating over 75% of the English speaking Caribbean. The Company’s exceptional performance was recently recognised by the achievement of the Prime Minister’s Exporter of the Year Award 2001 - a prestigious award for manufacturing firms in Trinidad and Tobago. NFM’s flour, rice, soya bean oil, dry mixes and animal feed products can be found in Jamaica, Barbados, Dominica, St. Lucia, Antigua, Montserrat, Grenada, St. Vincent, St. Kitts, British Virgin Islands, Guyana, Suriname and Aruba. The Company’s clientele include food manufacturers, bakeries, wholesalers, distributors, feed millers, farmers and feed depots. The designated marketing representatives make regular visits to these territories. Technical support is extended to the industrial users ensuring that their needs are met and that maximum output is obtained from using our products. NFM also works together with the distributors in promoting the Company’s brands in the respective markets. Contact Information: For further information on the availability of NFM’s products in the respective territories, any one of the following persons may be contacted: Lyndsay-Dawn Porter – Thorne - Marketing Assistant - Exports Marketing Officer-Exports (868) 625-2416 ext 392 lyndsay-dawn@nfm.co.tt Vanessa Hamilton – Marketing Assistant - Exports (868) 625-2416 ext. 310 Vanessa@nfm.co.tt